At this stage, the functional and operational repository is in place. This is stage whereby you have to address various issues as they emerge as the result of the operation. From copyrights disputes to the marketing and branding of the IR. During this stage, you will find yourself in needs of the reviewing the policies you put in place during the planning phase, for the purpose of strengthening or being outdated.
Content acquisition and marketing
Getting the repository structure in place, is the first part of the institutional repository establishment project. The second part, which is equally or more demanding, is adding content. In most cases, academic staff members do not cherish the idea of depositing their work into institutional repositories. They usually work to get their papers published in renown journals. In some cases, researchers believe depositing their work into institutional repositories, may end up their work being plagiarized.
Faced with such potential reluctance of the part of the main contributors to the repository, you will need to device marketing techniques to sell your repository to enable it capture the required content. You have to understand the researchers’ needs, which should be followed by adapting appropriate approaches for raising the enthusiasm of researchers on the repository. Researchers have to perceive IR as a place for them to raise their profile and attract other benefits to their work.
The rest of the chapter provides pointers to marketing of your IR within and beyond the institution.